HeeSun Yu is a senior level healthcare marketing executive with over 22 years of ad agency experience. Starting her career in medical research at Rockefeller University with a focus on neurobehavioral science, she later transitioned into the agency world to focus on HCP, patient marketing, data analytics, behavioral science and health economics. She has a wealth of experience across many therapeutic categories including asthma, allergy, COPD, diabetes, immunology, dermatology, rare diseases, neuroscience and oncology.
The VMLY&Rx Payer team provides strategic support to US clients across the product lifecycle including the delivery of patient-centred, value-focused access and reimbursement strategies. VMLY&R Payer forms part of the wider global health offer for VMLY&Rx.