Feiyan was originally a practicing Surgeon having graduated from Shanghai Medical University. He started his agency career in 1996 and became the founding member of VMLY&Rx Shanghai (formally known as Sudler China). He is also acting as chairman of DrLink, a leading healthcare platform (supported by WPP).
Feiyan has been credited as a pioneer in strategic healthcare communications with an extensive experience in launching and sustain healthcare brands in China. During his 24 years of agency career, Feiyan has worked for more than 100 healthcare brands (including Prescription and OTC medicine, Tonic foods, Infant Milk Formula, hospitals, etc.) across different disciplines and an extensive networking profile within China’s healthcare community. Feiyan and the VMLY&Rx team recently ran the world’s largest online COVID forum for physicians and the public attended by over 20 million participants across China.