Elvira joined VMLY&Rx (formally known as Sudler) in 2013 as Managing Director. In 2016 she became WPP Health Practice CEO for Spain taking responsibility for all heath agencies including VMLY&Rx.
With over 30 years of experience, she spent the first 10 years of her career focused on consumer, corporate and political campaigns. She moved into health as a specialty after integrating her own agency in Barcelona into a global advertising network. She has extensive expertise in Oncology, Hematology, Inflammatory diseases, CNS, Dermatology, rare diseases and other therapeutic areas.
Elvira has collaborated with different Universities and is a regular speaker on the health and marketing circuit. She also regularly publishes articles in the Professional Spanish Press including (PMFarma, FarmaEspaña, IPMark). Elvira has also supported non-profit organizations as Curarte Foundation in the past and is currently a member of the Board of Trustees for Elena Barraquer Foundation. She is also Vice-President AEAPS (Spain Health Specialized Agencies Association)