Specialty healthcare is, by its nature, complex and therefore requires a deep understanding of scientific concepts.
Managing this complexity requires an approach that can not only translate difficult scientific concepts into valuable, meaningful communications but also recognizes that needs and expectations may evolve over time and that context can change everything. In addition, the many stakeholders involved in bringing a brand to market have diverse needs and hold different definitions of value.
Keeping ahead of this heterogeneous situation takes specialist experience and involves a continual learning process based on collaboration and understanding. Data and insights are core to this process but it’s also essential to forge strong, meaningful, emotional connections while remaining true to the brand’s science and story.
Healthcare is a crowded market and there is strong competition for share of mind. The ability to build connections with people and to connect them to each other is essential for success.
With digital disruption redesigning almost every aspect of healthcare, the experience that supports the journey must be seamless and personalised.
It’s a simple equation: for better health, we need connected health.
Sudler and VMLY&R have combined their strengths to form the first global healthcare agency dedicated to the specialty Rx, pharmaceutical and biotech sector. Sudler has long-standing, extensive, global Rx expertise. VMLY&R has strong roots in technology, creativity and customer experience. The depth and breadth of our combined offering is unique, specifically focusing on the evolving complexity of the Rx market and its science in a way that the healthcare industry has never seen before.
This is VMLY&Rx — the ideal partner for navigating the exciting, intricate journey to transform innovative therapies into life-changing solutions.